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Wednesday, April 4 • 1:00pm - 1:50pm
The State's Role in Selling CTE to Parents and Students

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CTE recruitment remains a challenge for a number of reasons, including stigma and outdated perceptions of CTE programs, lack of understanding about how CTE can lead to successful education and career opportunities, and general lack awareness of CTE programs. Advance CTE will present research on how to best communicate the value and opportunity of CTE programs to parents and students. The State CTE Directors from Idaho and Washington will dig into how they developed their recruitment strategies at the state and local levels.

avatar for Katie  Fitzgerald

Katie Fitzgerald

Communications Manager, Advance CTE
Katie Fitzgerald serves as the Communications Manager for Advance CTE. Since October 2014, Katie has managed the communications portfolio, as well as serves as the program manager for the Excellence in Action Awards. Additionally, she leads the Advance CTE initiative, Strategies for... Read More →
avatar for Dwight Johnson

Dwight Johnson

CTE State Administrator, Idaho Division of Career & Technical Education
avatar for Eleni Papadakis

Eleni Papadakis

Executive Director, Workforce Training and Education Coordinating Board

Wednesday April 4, 2018 1:00pm - 1:50pm PDT